WAPF Wellington NZ

FRESH UP imports apples from China



“At Frucor, we set ourselves the highest possible standards and are always on the look out for ways to do things better.

Whether it’s thinking improved nutrition, looking after the community or protecting our environment, we take social responsibilty seriously”


So how does selling Chinese tinned apple sauce fit into that?


I used to like eating the stuff, and am appalled that NZ grown apple products have been replaced by Chinese ones


It’s a shame that we can no longer use or recommend such an iconic NZ brand as Fresh Up…..




“Quality is everywhere at Frucor. When we're creating a new product, we listen to you.”



NZ organic products are what we are looking for. Price is not crucial. Please create a new product range!



Regards Ian


Ian Gregson - Wellington Chapter Weston A Price Foundation



Dear Ian,


Thank you for your feedback.


The reason we have had to change the product is because the New Zealand manufacturer decommissioned their production line. 

You can be assured however that the product from China meets our rigorous quality standards. 


I appreciate that there has been negative publicity about various products from China which unfortunately is caused by a small minority of disreputable operators.


That should not however detract from the fact that China produces a vast amount of high quality produce which is used by the worlds leading consumer goods companies. 


Without Chinese produce there would be insufficient world supply of many of these products, and that includes apple based products.


You will be pleased to know however that our Fresh Up fruit juice range is still made from 100% New Zealand grown apples as it has been for the last 48 years. So long as reasonably possible we will keep it that way.





Kind regards,
Carl Bergstrom
CEO Frucor - New Zealand